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Marketing Manager 🧞

  • Sales & Marketing
  • Full-time
  • Sydney, AU

Marketing Manager 🧞

About OwnHome 🏠

OwnHome’s mission is to turn renters into homeowners. We believe all Australians deserve the opportunity to build a life and family in the security of their own home, especially the 4.5m young Australians who don't own the home they live in. 

As property prices have skyrocketed, millions of Australians have been left behind with no clear path to homeownership - forced to put their dreams of homeownership on hold. As a result, renters are missing out on a critical wealth-building opportunity: owning a home.

At OwnHome, we're building an on-ramp to homeownership – one that overcomes crippling deposit hurdles, is more flexible, and an overall better fit for the modern Australian family.

About the role

You’ll join a team of Homies at OwnHome as our first marketing Homie. To date, we’ve been inundated with demand from aspiring homeowners around Australia, but know that we need to grow our authentic voice and have the responsibility to contribute meaningfully to the conversation around housing affordability in Australia.

As our first marketing Homie, you’ll be an independent self-starter with authentic vision for what’s possible in community building with the right mission. Key aspects of the role include managing agency partners, and managing your own budget to drive interest and quality applications via the most effective channels; helping OwnHome grow its own community and expanding email marketing capabilities to increase proliferation of our content. 

This role is based in our Sydney office in Darlinghurst. 

What you’ll do

  • Plan, develop and deliver high-quality, engaging, original and well-researched content for our OwnHome blog; ManageOwnHome’s social media pages

  • Manage SEO strategy: Conduct keyword research and develop a content strategy to increase high-intent organic traffic. 

  • Develop and manage a content calendar, and optimise new and existing content including blog content, articles, landing pages, and video.

  • Be the point person for managing agencies that OwnHome engages (at your direction) for performance marketing efforts to deliver world-class creative, measurement and experimentation, focusing on tracking the ROI of these performance marketing efforts across channels.

  • Promote new content to segmented audiences via tailored email campaigns.

  • Craft the business case for making investments to make OwnHome’s voice as powerful as possible on behalf of customers

We’d be thrilled to have you join the OwnHome team because….

  • 2+ years experience in performance marketing/SEO, public relations, and/or content marketing related roles.

  • The ability to think outside the square and create captivating content that stands out from the crowd. 

  • An understanding of SEO and familiarity with key content and email marketing tools such as Google Search Console, Hubspot, SEMRush and SendGrid (or other.)

  • A keen interest in technology and housing affordability

What you’ll get from OwnHome

  • Freedom and expectation to build incredible content and run the most effective campaigns aimed at solving huge real-world problems

  • A generous salary, bonus and equity package - you are a business builder and owner of one of Australia’s fastest growing Series A startups

  • The first hire into one of OwnHome’s most important pillars

  • Mentorship and support from our amazing leaders 

  • Flexible working from our casual office in Darlinghurst. 

  • Health / fitness / phone allowance

  • Office goodies. Just tell us what you need to thrive

  • Epic offsite each year 🥳